Home Columns & Editorials And Yet, We Persist

And Yet, We Persist

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A bold-faced phrase from a New York Times article last week got my attention. It consists of only two words, yet it speaks volumes about facing the future: And yet.

These two words introduce a life-changing perspective, especially in times of uncertainty.

Financial professionals see a distinct pattern repeat itself more often than people realize. When headlines turn alarming — conflict in Iran, dire predictions, market swings and higher oil prices — the same questions surface. What does this mean for me? Is this the one that finally breaks things? Is everything I’ve built at risk?

It’s natural to second-guess during turbulent times. Our instincts flag risk. But the next step isn’t panic, it’s pause. Assess the situation, gather the right information, and make decisions from a clear-headed place rather than a reactive one.

Historically, we’ve weathered worse. The challenges we face today are real, but not without precedent. Markets have faced conflict and uncertainty before — and yet, we persist. A strategy built around your long-term goals is designed for exactly these moments, not just the calm ones.

As always, I’m here if you’d like to talk anything through.

Chris Perme may be reached at 330-527-9301 or cperme@financialguide.com,  www.permefinancialgroup. com.

Christopher Perme is a registered representative of and offers securities, investment advisory and financial planning services through MML Investors Services,LLC. Member SIPC. (www.SIPC.org) Supervisory Office: 1956 Carter Road  Suite 200, Cleveland, OH  44113. 216- 621-5680. Perme Financial Group is not a subsidiary or affiliate of MML Investors Services, LLC or its affiliated companies.

Chris Perme

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